A cross-platform evaluation of the April closing campaigns — measuring impact across Facebook, Instagram, and LinkedIn.
PeriodApr 1–28, 2026
Platforms3 Tracked
Total Reach~32K
Scroll to explore
Executive Summary
Total Combined Reach
0
Views + Impressions · All Platforms
Top Signal — LinkedIn Followers
0
↑ Outpacing Nestlé, Unilever & P&G
Key Opportunity Ahead
Brand Promotion
Organic audience ready to activate
f
Facebook
Apr 1–28, 2026
Views
2.3K
▼ 12.2%
Viewers
789
▼ 21.3%
Content Interactions
57
▼ 3.4%
Page Visits
488
▲ 53.5%
New Follows
4
▼ 42.9%
Link Clicks
0
→ Activation opportunity
IG
Instagram
Apr 1–28, 2026
Views
20.1K
▼ 42.6%
Reach
3K
▼ 62.3%
Content Interactions
421
▼ 71.6%
Profile Visits
691
▼ 30.8%
New Follows
45
▼ 8.2%
Link Clicks
0
→ Activation opportunity
in
LinkedIn
Mar 30 – Apr 28, 2026
Impressions
8,807
▼ 43.6%
Reactions
75
▼ 59.7%
Comments
2
▼ 71.4%
Page Views
1,452
▼ 6.9%
Unique Visitors
521
▼ 13.7%
New Followers
212
▲ 61.8%
Cross-Platform Analysis
Interactions & Followers by Platform
April 2026 — absolute values
Facebook
Instagram
LinkedIn
LinkedIn Visitor Demographics
By job function — top segments
Information Technology16.2%
Operations12.4%
Sales8.6%
Engineering5.1%
Business Development4.4%
Human Resources3.1%
Marketing<1%
LinkedIn Peer Benchmark — New Followers (Last 30 Days)
#
Company
Total Followers
New Followers
Change
1
Nestlé
17,986,173
152,947
▼ 5.5%
2
Unilever
21,027,409
104,216
▼ 17.2%
3
Procter & Gamble
9,145,985
68,841
▼ 7.7%
4
Dislog Group
60,185
2,098
▲ 62%
5
MADEC Maroc
21,266
340
▲ 1.2%
6
Silent Believers DistributionYour Page
12,333
212
▲ 61.8%
7
Riaya Industries
15,395
102
▼ 8.9%
Highlights & Growth Opportunities
Win
LinkedIn follower growth outpaces global giants
With +61.8% growth in new followers, Silent Believers is the fastest-growing mid-tier brand in the peer set — ahead of Nestlé, Unilever, and P&G. The April closing campaign resonated strongly with the LinkedIn professional audience. A powerful foundation to build on.
Win
Facebook visits surged — a loyal audience is forming
Page visits rose +53.5% even as overall views softened, signalling a brand-loyal core actively seeking out the page. This engaged segment is a strong asset ready to be deepened with exclusive content and community dialogue.
Challenge
Unlocking Instagram's full reach potential
Instagram views reached 20.1K — confirming strong content potential. The opportunity lies in converting that viewership into consistent engagement through refreshed post formats, hashtag strategy, and a steadier posting cadence.
Opportunity
The audience is ready — time to start promoting our brands
With 20.1K Instagram views, 2.3K Facebook views, and 8,807 LinkedIn impressions, we have built a solid organic audience base across all three platforms. This is the right moment to move from awareness to promotion — introducing our brands to an audience that is already engaged, familiar, and primed to respond.
Insight
B2B decision-makers are discovering us on LinkedIn
IT (16.2%) and Operations (12.4%) professionals lead the LinkedIn visitor demographics, with Sales close behind at 8.6%. Content calibrated to operational decision-makers will compound the already-strong follower momentum.
Action
The mid-April spike proves our content can break through
All three platforms peaked sharply around Apr 14–21, confirming content resonance when done right. A consistent weekly calendar will sustain this momentum — LinkedIn confirms pages that post weekly attract 5× more followers over time.